Privacy Policy
Melvyn Danes
Solihull & Shirley Estate Agencies Ltd T/a Melvyn Danes
Registered Office: 254-256 Stratford Road, Shirley B90 3AE
Company Registration Number: 2441313
Melvyn Danes is committed to protecting your personal information, being transparent about the data we hold, and giving you control over how we use it.
This Privacy Policy explains how we collect, use, and protect your personal and behavioural information when you use our website.
By using our website, your personal information may be processed in accordance with this Privacy Policy and applicable data protection laws.
We collect personal information for the following reasons:
- To provide you with a personalised experience, such as making property suggestions that are relevant to your search criteria.
- To send you details about our services, where you have signed up to receive marketing communications.
- To ensure the safety and protection of our staff when arranging and attending property viewings.
Our Privacy Principles
- Data for value: We only request data when it helps us provide better services.
- Transparency: We will always be clear about what data we hold and how we use it.
- Control: You have the right to access, update, or delete your data at any time.
- Security: We implement appropriate technical and organisational measures to protect your data against unauthorised access, misuse, or loss.
- No selling of data: We never sell your personal information to third parties.
We may collect the following categories of information:
- Information you provide – e.g., when you complete an enquiry form or contact us. This may include your name, email address, telephone number, postal address, and property status.
- Log data – Such as your IP address, browser type, device information, operating system, referral source, time spent on the site, and pages viewed.
- Social media interactions – Where you engage with our content on social networks or sign in via social media credentials, we may receive information (subject to your privacy settings on those platforms).
We will use your personal data in the following ways:
- To provide a tailored property search and user experience.
- To understand customer preferences and inform future marketing or content.
- To send you information about our services (where you have consented to marketing).
- To provide service updates, reminders, and respond to your enquiries.
- To verify information and take reasonable steps to protect the safety of our staff during property viewings.
We rely on one or more of the following lawful bases under UK GDPR when processing your personal data:
- Your consent.
- Performance of a contract or taking steps prior to entering into a contract.
- Compliance with legal obligations.
- Legitimate interests pursued by Melvyn Danes (such as ensuring network and information security, preventing fraud, and protecting staff during property viewings).
Data Sharing
- We will not sell your personal data.
- We may share your information with trusted service providers or contractors where necessary to deliver the services you have requested.
- We may disclose your information if required by law or in the context of a business sale or transfer.
- All parties with access to your data are required to keep it confidential and use it only for the agreed purpose.
Data Retention
We will only retain your personal information for as long as necessary for the purposes outlined in this Privacy Policy, including to meet legal, accounting, or reporting requirements. Retention periods vary depending on the type of data collected and our legal obligations. Marketing data will be retained until consent is withdrawn.
Your Rights
Under UK GDPR, you have the following rights:
- The right to access the personal data we hold about you.
- The right to request correction of inaccurate or incomplete data.
- The right to request deletion of your personal data (subject to legal or contractual restrictions).
- The right to object to or restrict processing in certain circumstances.
- The right to data portability where applicable.
- The right to withdraw consent at any time (where processing is based on consent).
Requests should be made in writing and proof of identity may be required. We do not charge a fee unless a request is manifestly unfounded, excessive, or repetitive.
Security of Your Information
We use appropriate security measures to protect your personal data. However, transmission of information via the internet is not completely secure, and we cannot guarantee the security of information transmitted to our Digital Channels. Any transmission is at your own risk.
Cookie Policy
We use cookies on our website to help you navigate efficiently and perform certain functions.
The cookies that are categorized as “Necessary” are stored on your browser as they are essential for enabling the basic functionalities of the site.
We also use third-party cookies that help us analyse how you use this website, store your preferences, and provide the content and advertisements that are relevant to you. These cookies will only be stored in your browser with your prior consent.
You can choose to enable or disable some or all of these cookies but disabling some of them may affect your browsing experience.
Changes To This Policy
We may update this Privacy Policy from time to time. Updates will be published on this page, and significant changes may be communicated directly to you.
Contact Us
If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact us:
Melvyn Danes
254-256 Stratford Road
Shirley, Solihull
B90 3AE
Email: shirley@melvyndanes.co.uk
If you are not satisfied with the way your data is handled you can make a complaint to the Information Commissioner’s Office at ico.org.uk